Filming took place in Australia under the film production and distribution company Summit Entertainment in conjunction with Thunder Road Pictures and Proyas' production company Mystery Clock Cinema. While the film's production budget was $140 million, the parent company Lionsgate's financial exposure was less than $10 million due to tax incentives and pre-sales. The Australian government provided a tax credit for 46% of the film's budget. When Lionsgate began promoting the film in November 2015, it received backlash for its predominantly white cast playing Egyptian deities. In response, Lionsgate and director Proyas apologized for ethnically inaccurate casting.
Lionsgate released Gods of Egypt in theaters globally, starting on February 25, 2016, in 2D, RealD 3D, and IMAX 3D, and in the United States, Canada, and 68 other markets on February 26. It grossed a total of $150 million against a $140 million budget, becoming a box office bomb and losing the studio up to $90 million. It received five nominations at the 37th Golden Raspberry Awards.
In an alternative ancient Egypt where the gods live among the mortals, King Osiris is killed by his jealous brother Set during the coronation of Osiris's son Horus. Set seizes the throne and declares that mankind must pay riches to pass into the afterlife. Stripped of his eyes, Horus is exiled as Egypt is driven to its knees.
One year later, a thief named Bek is given the plans for Set's pyramid by his lover Zaya, a slave to chief architect Urshu. Bek steals one of Horus' eyes from Set’s treasure vault, but is caught by Urshu. Zaya is killed, and Bek takes her body to Horus and gives him the eye, promising to find the other if he brings Zaya back from the dead.
They visit the divine vessel of Horus' grandfather Ra. Neutral about the conflict with Set, and at war with the shadow beast Apophis that threatens to devour the world, Ra does not restore Horus’ power, but allows him to take a vial of divine waters to weaken Set. Ra explains that Horus’ loss of his powers is the result of not fulfilling his destiny, which Horus believes means avenging his parents' deaths.
Set asks Hathor to take him to the underworld, but she refuses and escapes. After an attack by Minotaurs led by Mnevis, followed by other minions and giant cobras, Hathor rescues Horus and Bek. Horus is mistrustful of Hathor, who claims Set is also her enemy. Bek and Horus explain their plan to infiltrate Set's pyramid, and Hathor warns of a guardian sphinx. They visit the library of Thoth to recruit the god to solve the sphinx’s riddle. Overcoming the pyramid's entryway and the sphinx's riddle (the answer being "tomorrow"), they reach the source of Set's power. Before they can use the divine water, Set traps them, destroying the divine water and taking Thoth's brain, but Horus saves Hathor and Bek. Sacrificing her own safety, Hathor gives Bek her bracelet as payment (for Zaya) for the afterlife and calls Anubis to take him to Zaya, letting herself be dragged to the underworld.
Absorbing Thoth's brain, Osiris's heart, Horus's other eye, and wings from Nephthys, Set confronts Ra about his mistreatments, which Ra explains were tests to prepare Set for his true role: taking Ra's place aboard his solar barge as defender of the world against Apophis. Dismayed, Set decides to destroy the afterlife to become immortal. Ra blasts him with his spear, but Set survives through his absorbed powers. He stabs Ra, taking his spear and casting him off the barge, freeing Apophis to consume the mortal and underworld realms.
Zaya refuses Hathor's gift, not wanting an afterlife without Bek. Apophis attacks, and the gate to the afterlife is closed. Bek returns to the mortal world, determined to stop Set and encouraging Horus that Zaya still had faith in him.
Horus battles Set atop an obelisk, but is heavily outmatched. Bek throws Urshu to his death and joins the battle on the obelisk, removing Horus' stolen eye from Set's armor, but is mortally wounded. Sliding toward the edge of the obelisk, Bek throws the eye to Horus, who must choose either to catch it or to save Bek. Horus reaches for Bek, apologizing for all he has put him through. As they plummet toward the ground, Horus regains his power to transform, flying Bek to safety. Horus realizes that his true destiny was to protect his people. With renewed strength, Horus outmaneuvers and kills Set. Finding Ra wounded in the aether, Horus returns his spear, allowing Ra to repel Apophis, and Anubis to reopen the gates.
A child in the crowd returns Horus' other eye and the god lays a dying Bek in Osiris's tomb beside Zaya. For his deeds, Ra offers to bestow Horus with any power, but all Horus wants is to bring Bek and Zaya back to life. Ra grants his wish and the other gods are restored, except Horus' parents, who had already passed into the afterlife. Horus is crowned king and declares access to the afterlife will be paid with good deeds in life. Bek is made chief advisor and gives Horus Hathor's bracelet; Horus leaves to rescue her from the underworld.
The film drew criticism due to the fact that none of the main actors were of Egyptian descent. White actors, predominantly of northwestern European descent, make up most of the principal cast of Gods of Egypt. When Lionsgate began marketing the film, the Associated Press said the distributor received backlash for ethnically inaccurate casting. Lionsgate and director Alex Proyas both issued apologies. The AP said, "While some praised the preemptive mea culpa ... others were more skeptical, concluding that it's simply meant to shut down any further backlash."
The casting practice of white actors as Ancient Egyptian characters was first reported after filming started in March 2014, when Daily Life's Ruby Hamad highlighted the practice as "Hollywood whitewashing". Lionsgate released a set of character posters in November 2015, and The Guardian reported that the casting received a backlash on Twitter over the predominantly white cast. Some suggested that the casting of black actor Chadwick Boseman, who plays the god Thoth, played into the Magical Negro stereotype. The previous year, the biblical epic Exodus: Gods and Kings by director Ridley Scott received similar backlash for having a white cast. The Washington Post's Soraya Nadia McDonald also disparaged the casting practice for Gods of Egypt and said Lionsgate released the posters at an unfortunate time. She said with the release of Aziz Ansari's TV series Master of None in the previous week, "Whitewashed casting and the offensiveness of brownface has pretty much dominated the pop culture conversation this week. Promotion for the movie is beginning just as we're wrapping a banner year for discussions of diversity and gender pay equity in the film industry."
When Lionsgate followed its release of posters with a release of a theatrical trailer, Scott Mendelson at Forbes said, "The implication remains that white actors, even generic white actors with zero box office draw, are preferable in terms of domestic and overseas box office than culturally-specific (minority) actors who actually look like the people they are supposed to be playing." He said almost none of the actors, aside from potentially Butler, qualified as box office draws.BET's Evelyn Diaz said while Ridley Scott had defended his casting practice for Exodus by claiming the need to cast box office draws, "Gods of Egypt is headlined by character actors and Gerard Butler, none of whom will have people running to the theater on opening day." Deadline's Ross A. Lincoln said of the released trailer, "Casting here stands out like a sore thumb leftover from 1950s Hollywood. I suspect this film generates a lot of conversation before it hits theaters February 26, 2016."
In response to criticisms of its casting practice, director Alex Proyas and Lionsgate issued apologies in late November 2015 for not considering diversity; Lionsgate said it would strive to do better. Mendelson of Forbes said the apologies were "a somewhat different response" than defenses made by Ridley Scott for Exodus and Joe Wright for Pan (2015).Ava DuVernay, who directed Selma (2014), said, "This kind of apology never happens – for something that happens all the time. An unusual occurrence worth noting." The Guardian's Ben Child said, "The apologies are remarkable, especially given that Gods of Egypt does not debut in cinemas until 26 February and could now suffer at the box office."Michael OrdoΓ±a of San Francisco Chronicle said of the apologies, "That's little comfort to the nonwhite actors denied opportunities or the Egyptians who will see a pale shadow of their ancestral traditions." The Casting Society of America applauded the statements from Lionsgate and Proyas. Professor Todd Boyd, chair for the Study of Race and Popular Culture at the University of Southern California, said, "The apology is an attempt to have it both ways. They want the cast that they selected and they don't want people to hold it against them that it's a white cast."
Boseman, who plays the god Thoth, commenting on the whitewashing, said he expected the backlash to happen when he saw the script. He said, "I'm thankful that it did, because actually, I agree with it. That's why I wanted to do it, so you would see someone of African descent playing Thoth, the father of mathematics, astronomy, the god of wisdom."Actor Nikolaj Coster-Waldau said, "A lot of people are getting really worked up online about the fact that I'm a white actor. I'm not even playing an Egyptian; I'm an 8-foot-tall god who turns into a falcon. A part of me just wants to freak out, but then I think, 'There's nothing you can do about it.' You can't win in that sort of discussion."
In the month leading up to release, director Proyas said his film was fantasy and not intended to be history. He cited "creative license and artistic freedom of expression" to cast the actors he found to fit the roles. He said "white-washing" was a justified concern but for his fantasy film, "To exclude any one race in service of a hypothetical theory of historical accuracy ... would have been biased." Proyas said that films "need more people of color and a greater cultural diversity" but that Gods of Egypt "is not the best one to soap-box issues of diversity with". He argued that the lack of English-speaking Egyptian actors, production practicalities, the studio's requirement for box office draws, and Australia having guidelines limiting "imported" actors were all factors in casting for the film. He concluded, "I attempted to show racial diversity, black, white, Asian, as far as I was allowed, as far as I could, given the limitations I was given. It is obviously clear that for things to change, for casting in movies to become more diverse many forces must align. Not just the creative. To those who are offended by the decisions which were made I have already apologised. I respect their opinion, but I hope the context of the decisions is a little clearer based on my statements here."After the film was critically panned, Proyas said, "I guess I have the knack of rubbing reviewers the wrong way. This time of course they have bigger axes to grind – they can rip into my movie while trying to make their mainly pale asses look so politically correct by screaming 'white-wash!!!'"
Gods of Egypt was panned by critics.On Rotten Tomatoes, the film has an approval rating of 15% based on 194 reviews, with an average rating of 3.7/10. Metacritic gives the film a score of 25 out of 100 based on 25 critics, indicating "generally unfavorable reviews".
Alonso Duralde of TheWrap wrote, "A mishmash of unconvincing visual effects and clumsy writing—not to mention another depiction of ancient Egypt in which the lead roles are almost all played by white folks—Gods of Egypt might have merited a so-bad-it's-good schadenfreude fanbase had it maintained the unintentional laughs of its first 10 minutes. Instead, it skids into dullness, thus negating the camp classic that it so often verges on becoming."Joycelyn Noveck of the Chicago Sun Times gave the film a half star out of four, writing, "It's obvious the filmmakers were gunning for a sequel here. But this bloated enterprise is so tiresome by the end, it seems more likely headed for a long rest somewhere in the cinematic afterlife."Ignatiy Vishnevetsky of The A.V. Club called Gods of Egypt "overlong and very silly," and said: "A treasure trove of gilded fantasy bric-a-brac and clashing accents, Proyas' sword-and-sandals space opera is a head above the likes of Wrath of the Titans, but it rapidly devolves into a tedious and repetitive succession of monster chases, booby traps, and temples that start to crumble at the last minute."
Jordan Hoffman of The Guardian said, "This is ridiculous. This is offensive. This shouldn't be, and I'm not going to say otherwise if you can't bring yourself to buy a ticket for this movie. But if you are on the fence you can always offset your karmic footprint with a donation to a charity, because this movie is a tremendous amount of fun."Olly Richards of Empire was heavily critical, calling the film a "catastrophe" and "the Dolly Parton of movies, without any of the knowing wit".
In response to the reviews, director Proyas posted to Facebook calling critics "diseased vultures pecking at the bones of a dying carcass", who were "trying to peck to the rhythm of the consensus. I applaud any film-goer who values their own opinion enough to not base it on what the pack-mentality says is good or bad."
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